DestinationsEnterprise Singapore and STB will encourage more than 37,000 businesses within the tourism and lifestyle sectors to sign up for the SG Clean certification programme

Singapore comes clean with quality assurance pact

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From left to right: Mr. Naidu Thanabal, SG Clean manager, Grand Hyatt Singapore; Mr. Chee Hong Tat, Senior Minister of State for Trade and Industry, and Education; and Mr. Parveen Kumar, Hotel Manager, Grand Hyatt Singapore
From left to right: Mr. Naidu Thanabal, SG Clean manager, Grand Hyatt Singapore; Mr. Chee Hong Tat, Senior Minister of State for Trade and Industry, and Education; and Mr. Parveen Kumar, Hotel Manager, Grand Hyatt Singapore Photo Credit: Singapore Tourism Board

SINGAPORE – Singapore is cleaning up with a new clean quality assurance programme for its tourism and lifestyle sectors.

Over time, STB aims to audit and certify 570 hotels, attractions, and other tourism establishments. SG Clean quality mark sends a strong signal to both locals and visitors that our tourism businesses take their cleanliness and hygiene very seriously and are committed to maintaining these high standards as a ‘new normal’ for the future.– Keith Tan, CEO, STB

Many food and retail businesses  along Orchard Road have received the SG Clean quality mark introduced by Enterprise Singapore (ESG) and the Singapore Tourism Board (STB).

Among the first to be certified are food and retail businesses along the Orchard Road shopping belt, including malls such as Plaza Singapura and ION Orchard; Grand Hyatt Singapore; and the Singapore Visitor Centre @orchardgateway

Two hotels outside of Orchard Road have also been certified – Village Hotel Sentosa and Shangri-La’s Rasa Sentosa Resort.

Over the next few months, ESG and STB will encourage more than 37,000 businesses within the tourism and lifestyle sectors to sign up for the SG Clean certification programme.

Choy Sauw Kook, ESG director-general, quality & excellence, said, “While many businesses have adopted their own precautions. Clean goes a step further to ensure that these establishments meet industry practices.  

“SG Clean can help to instil confidence in Singapore and support our local businesses. Beyond that, ESG also encourages good sanitation and hygiene practices for the long term.”

Keith Tan, CEO, STB, said, “Over time, STB aims to audit and certify 570 hotels, attractions, and other tourism establishments. SG Clean quality mark sends a strong signal to both locals and visitors that our tourism businesses take their cleanliness and hygiene very seriously and are committed to maintaining these high standards as a ‘new normal’ for the future.”

To be certified, businesses must go through a seven-point checklist tailored to the  requirements and operations in the various sectors.  

These cover the appointment of an SG Clean manager to oversee the establishment’s practices, temperature and health of employees, arrangements for engagement of external personnel such as suppliers and contractors, implementation of cleanliness and hygiene practices, as well as complying with health and travel advisories, guidelines and government orders on Covid-19.

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