DestinationsThe European country believes its reputation for cleanliness will be a selling point for travellers when global travel curbs are lifted

Switzerland keeps 'Clean & Safe' with new sanitisation label

The implementation of these sanitisation plans is mandatory for businesses that are reopening, says Switzerland Tourism.
The implementation of these sanitisation plans is mandatory for businesses that are reopening, says Switzerland Tourism.

Switzerland Tourism has recently rolled out the Clean & Safe campaign along with tourism industry associations to create a sanitisation label as a uniform and easily identifiable means for businesses in the country to communicate their commitment towards providing a clean and safe guest experience.

The campaign has been introduced as a "cautionary measure" to adapt to the needs of the current situation and the new mindset of travellers, and will also be instrumental in assuring guests from home and abroad about their safety in their future travel plans.

The implementation of these plans is mandatory for businesses that are reopening, and keeps with Switzerland's reputation of being one of the world's cleanest countries even before the pandemic, according to the DMO.

“Switzerland is currently in a transitional phase and with the step-by-step reopening of the tourist infrastructure, guests expect to know, if proper measures are being taken to maintain a high standard of hygiene. The 'Clean & Safe' label is provided by the respective industry associations. A total of six industry-specific labels are available - for hotels, restaurants, navigation companies, cable cars, public transportation, and meeting facilities,” said Ritu Sharma, deputy director, Switzerland Tourism India.

As one of the few countries in the world that has been able to control the impact of the Covid-19 pandemic, Switzerland is gradually returning to normalcy and has systematically started relaxing its Covid-19 restrictions in three phases that were initiated on 30 April, 11 May and 8 June.

In the first phase, hospitals were allowed to perform all procedures, even elective surgeries, establishments like hair salons, massage parlours and cosmetic studies were also allowed to reopen. On 11 May, hotels, museums and restaurants, markets and compulsory schools were given permission to reopen.

Theatres, mountain railways, navigation and tourist attractions followed on 8 June. Most recently from 15 June, Switzerland opened its borders for travellers from the Schengen zone and the UK.

An overview of all industry-specific protection concepts is available at

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