LONDON - The Travalyst coalition, a global partnership founded by The Duke of Sussex, together with Booking.com, Skyscanner, Tripadvisor, Trip.com and Visa, has developed draft sustainability frameworks to serve as a cross-channel guide for scoring sustainability practices across the travel and tourism industry.
In a statement, Travalyst said the goal is to highlight travel providers with strong sustainability practices already in place and offer people an easy way to understand and identify more sustainable travel options that are kinder and less destructive to local communities, wildlife and environment, but also highlight options that provide positive benefit.
The first three frameworks for accommodation, aviation and experiences build upon existing standards, Travalyst said, “with the goal of making them easier to understand for consumers and businesses and implement and scale across the broadest possible range of travel service providers”.
“These frameworks will serve as the foundation for an eventual scoring system that would be recognisable by anyone booking holidays and trips across all platforms.”
The Travalyst coalition’s work is being undertaken with strategic guidance from a newly appointed independent advisory group of leading sustainability and travel experts.
Bryan Dove, CEO Skyscanner said, “As an industry we must accelerate the pace of change now to preserve this opportunity for current and future generations.
“It’s not something any of us can do alone - we have to work together to do what’s right for travellers and the planet.”