With travel restrictions easing as more countries emerge from pandemic lockdowns, Agoda has launched its biggest integrated campaign, GoLocal, aimed at stimulating domestic tourism across its Asia Pacific and global markets.
The OTA says the "multi-channel approach" of the GoLocal initiative will enable participating accommodation providers to reach and convert travellers seeking domestic travel deals.
The programme will be supported by coordinated social media campaigns, digital brand activations and video content, and targeted public relations activities, as well as bespoke customer marketing and a dedicated landing page www.agoda.com/golocal.
“We soft-launched this initiative over the past month to gauge the appetite for support of domestic travel promotions, and the enthusiasm has been beyond our expectations. We have now officially launched GoLocal and already have thousands of hotel and Agoda Homes partners around the world working with us to share great deals with people who want to start traveling again," said Errol Cooke, vice president partner services, Agoda.
Mr Cooke added that pre-launch GoLocal early adopters, which numbered in the thousands, are significantly outperforming other providers within the domestic travel sector across the region.
According to Agoda, participating partners will be featured across its various product and marketing touchpoints. These include the exclusive agoda.com/golocal landing site for domestic travel, GoLocal badges to highlight participating properties on Agoda, plus brand and performance marketing activities. Strategic partnerships with key verticals will highlight and promote partner hotels and properties, further extending the reach of the campaign.