Travel TechnologyPartnership will help boost South Korean hotel group's distribution strategy and expansion plans

Lotte picks Sabre Hospitality Solutions as distribution provider

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The agreement will see Lotte connected to almost 900,000 agents and over 600 online channels through Sabre's SynXis platform. (Credit: Getty Images)
The agreement will see Lotte connected to almost 900,000 agents and over 600 online channels through Sabre's SynXis platform. (Credit: Getty Images)

Travel technology provider Sabre has announced a strategic long-term partnership with South Korea's largest hotel group Lotte Hotels & Resorts, which has 20 properties across the country as well as hotels in the US, Russia, Japan, Vietnam, Myanmar and Uzbekistan.

With this new agreement, the hotel group will be connected to almost 900,000 travel agents across multiple GDSes and over 600 online channels across the globe, through the GDS connectivity solution powered by Sabre Hospitality Solutions’ SynXis platform.

The new partnership with Sabre will offer Lotte greater visibility to travellers worldwide, with travel agents easily able to find content and book hotel stays and ancillaries using Lotte’s unique private label chain code, LL, on Sabre’s GDS system.

The hotel group will migrate more than half of its hotels to the SynXis platform, starting from this year.

Frank Trampert, managing director and chief commercial officer, EMEA & APAC, Sabre Hospitality Solutions, said: “With this announcement, we are empowering a new distribution strategy for Lotte, enabling increased exposure to global markets in line with their far-reaching expansion plans."

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