Travel TechnologyLatest certification will further Sabre's vision of omnichannel retailing and distribution of intelligent airline offers for more personalised travel content.

Sabre advances to IATA NDC Level 4

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The certification will pave for greater personalisation and commercial opportunities: Sabre
The certification will pave for greater personalisation and commercial opportunities: Sabre Photo Credit: Getty Images

Sabre Corporation has achieved NDC Level 4 certification as an aggregator under the International Air Transport Association's NDC Certification Programme.

The certification, attained in collaboration with travel agency Flight Centre Travel Group and European airline partner Belavia, demonstrates additional progress that Sabre has made in going beyond the NDC standards – to facilitate omnichannel retailing and distribution of intelligent airline offers and develop scalable capabilities for travel intermediaries.

“NDC is one of many elements of Sabre’s platform, and this milestone is another step forward in pursuing our vision for travel that incorporates greater personalisation, expanded commercial opportunities and better experiences," said Kathy Morgan, vice president, offer sourcing, Sabre Travel Solutions.

John Beauvais, global head of supply, Flight Centre Travel Group, which has worked with Sabre over the last two years as a lead partner in the latter's Beyond NDC initiative, added: "However, in the post-Covid era, NDC will play an even greater role in travel distribution. [Sabre's IATA Level 4 certification] will enable our travel consultants to access an even wider choice of content and provide their customers with an even greater degree of personalisation.”

Sabre also announced that Belavia – Belarusian Airlines has also became the first carrier globally to achieve IATA’s Level 3 certification using its airline IT NDC capabilities.

“As we ramp up our operations in response to the easing of global lockdowns, our customers are increasingly demanding personalised experiences and flexibility,” said Uladzimir Barkun, deputy director general, IT (CIO) of Belavia. “NDC plays a key role in enabling us to fulfil those expectations, helping us to market our content more effectively. Making our content available through all channels – including NDC – will ultimately help us in our recovery efforts."

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