SUNNYVALE, CA – Sabre is working with Accor on the development of what the distribution company is calling a “full-service property management capability.”
Once developed, this offering will power a new generation of retailing, distribution and fulfillment solutions that will enable hotels to drive revenue growth beyond traditional sources and offer unique personalized services to their guests around the world,
Sabre says the existing functionality from its central reservation and limited-service property management system will combine within a new cloud-based, flexible platform for all hotels across all geographies.
As part of the development, France-based Accor will adopt Sabre’s Synxis reservation system as well as the new platform across its brands.
Sabre CEO Sean Menke says the company is developing technology that it knows customers want and need.
“Once developed, this offering will power a new generation of retailing, distribution and fulfilment solutions that will enable hotels to drive revenue growth beyond traditional sources and offer unique personalised services to their guests around the world,” Menke said.
A statement on the partnership says it’s part of Accor’s long-term strategy to invest in technology that drives efficiency, savings and flexibility for hotel owners.
Accor CEO Sebastien Bazin said, “Partners like Sabre are essential to helping us effectively leverage existing and new technology to further accelerate our net supply growth and lower costs for our hotel owners as well as for the group.”
Sabre also hopes that the combined reservation and property management platform will open it up to larger hotel groups, many of which have used the same technology for decades.
Amadeus announced its own big move in hospitality back in 2015 when it signed up InterContinental Hotels Group as its initial partner for its Guest Reservation System. The GRS was developed to enable hotels to offer and sell rooms in a more flexible way, taking advantage of different attributes.
IHG announced about a year ago that the GRS had been developed across its portfolio and that it was entering phase two of the project, which is the development and piloting of attribute pricing.
Amadeus announced it was acquiring TravelClick for US$1.52 billion in August 2018, a move it said would speed up its expansion in hospitality.
In a recent earnings call, Amadeus CEO Luis Maroto said TravelClick’s reservation system capabilities for medium and independent hotels were helping drive business.
Marriott has talked of a new reservations system in recent months, but Maroto declined to comment on whether a Marriott deal for elements of TravelClick technology was helping discussions.
Sabre Hospitality has also talked recently about improving its retailing technology for hotels by enabling them to promote experiences and other ancillary services via their websites as well as offer rooms based on attributes.
Last March, the company unveiled its Intelligent Retailing Platform, saying it would be ready later in 2019.
At the time, Sabre described the platform as the next evolution of its hotel reservations system, adding that it would become the “brain” of its hospitality offering.