CruiseMeet Nick Lim, who's on a mission to make NCL a familiar travel brand in Asia.

Norwegian Cruise Line sets eye on Asia growth

Nick Lim sees positive growth opportunities in Asia's cruise market.
Nick Lim sees positive growth opportunities in Asia's cruise market.

As the cruise industry begins to sail out of the Covid doldrums, tasked with the role of maximising Norwegian Cruise Line’s (NCL) sales efforts and developing new business strategies in the region is general manager, sales (Asia) Nick Lim.

Lim is no stranger to Asia's travel industry, having accumulated more than two decades of professional experience in the travel industry, including stints at a business hotel and pioneer OTA before spending more than a decade in a leadership role at The Travel Corporation.

In his current role, building and growing the NCL brand in Asia's cruise market is particularly exciting for Lim, noting "signs of life" in bookings coming out of the region in recent months. Markets which are making a comeback include Hong Kong, China, Singapore, Malaysia, Indonesia and India.

In particular, NCL sees strong growth in Asian sailings such as the 5N Hong Kong-Okinawa and Japan cherry blossom cruises in 2022, and in longhaul bookings from Japan for Hawaii and Alaska cruises.

Furthermore, NCL's upcoming 3,215-pax Norwegian Prima — with its cutting-edge features such as expanded ocean decks, glass walkways and infinity pools — is expected to be a hot sell for Asian agents, said Lim.

Since opening to bookings on 12 May, Norwegian Prima has become NCL’s most in-demand ship in the company’s 54-year history, with record bookings.

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