Following a successful 2020 inaugural launch, the Singapore Tourism Board (STB) is pumping a fresh S$2.5 million (US$1.87 million) into the second season of the SG Stories Content Fund, calling upon local and international content creators to create digital videos "that inspire the reimagination of Singapore".
Season 1 last April saw 20 projects picked out of 559 proposals, telling the Singapore story across mini-documentaries, narratives, profile features and animations.
“It was one of the best things that happened to us in 2020. The fund breathed life into our ideas and gave us the opportunity to venture into uncharted waters, especially during the pandemic,” said freelance documentary filmmaker Yeo Kai Wen, awarded in Season 1 for his creation “From Singapore, For Singapore”.
The theme this year is 'Singapore: The Unique and The Unknown', showcasing the lesser-known sides of the Lion City, which aligns and adds to the destination's SingapoReimagine initiative.
These films, videos and/or animations should highlight "Singapore-only" experiences, "uncovering the spirit of what makes Singapore truly special," the website states. STB's evaluation will look at the strength of storytelling, feasibility of project, and proposed marketing and distribution plans.
Singapore or overseas-based individuals or businesses specialising in the areas of media, tourism, production, digital marketing and influencer marketing may apply for the fund.
Successful applicants will receive funding of up to 90% of qualifying costs, capped at S$150,000 per project. They will then be given eight weeks to deliver the content, and another two months for marketing and distributing the digital work.
Georgina Koh, director, digital and content at STB, said: "During the first season, we were humbled by the wealth of passionate content creators within and outside of Singapore, and their unique perspectives of what our city has to offer. With the second season, we hope to uncover more stories and fresh perspectives, that will encourage travellers and locals alike to experience Singapore in new ways.”
Applications open on 09:00 hours on 10 May to 17:00 hours on 24 May. For more details, click here.