In anticipation of the rising experiential travel trend, Hong Kong tour operators and residents are encouraged to explore and promote in-depth tours of the city's most colourful neighbourhoods.
The Hong Kong Tourism Board (HKTB) has launched a West Kowloon neighbourhood promotion, highlighting the district's rich heritage and vibrant street life in Yau Ma Tei and Jordan.
HKTB Executive Director Dane Cheng said: “The HKTB has chosen to launch this large-scale promotion before borders reopen because we want residents to savour the experience first and discover hidden gems in their community... then share their experiences with friends and relatives outside Hong Kong.
"We are also encouraging tour operators to create in-depth tours for Hong Kong residents to help them plan ahead for the return of international visitors."
Yau Ma Tei and Jordan, for example, is home to many historical architectures, time-tested stores and traditional craftsmanship, while two new museums — M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) — will open in the end of the year and next.
To reflect the unique characteristics of each area, the HKTB has devised five thematic walking tours focused on Heritage & Craftsmanship, Cultural Arts and Culinary Arts, covering hidden gems such as a bookstore hidden in the Tin Hau Temple, a seafood restaurant turned art hotel, and a condiment store promoting western dishes fused with traditional fermented tofu.
The routes offer recommendations for more than 50 points of interest, shops, and restaurants, and are available as an interactive e-map on the West Kowloon neighbourhood campaign page of the HKTB website.