The Macao Government Tourism Office (MGTO) is stepping up strategic efforts to promote the destination as it looks to welcome 10 million visitors in 2021.
Sharing the latest destination updates in a recent online webinar, MGTO's marketing manager Andy Choi revealed that marketing and promotion plans were already set in motion since last year.
MGTO has launched several e-commerce marketing campaigns in Mainland China, including a September 2020 roadshow in Beijing and another in Hangzhou this March to promote inbound travel. Meanwhile, Macau has been actively promoting the MICE sector through seminars across different cities in the Greater Bay Area to drive business travel and events.
These efforts have yielded positive results, the MGTO revealed in a recent online webinar. The last quarter of 2020 saw a 150% increase in visitor arrivals from the third quarter, after Macau reopened its borders with Mainland China last September.
On New Year’s Eve, Macau recorded 30,668 visitor arrivals, its highest daily record since the start of the Covid-19 pandemic, which slashed total visitor arrivals in 2020 by 85% year-on-year.
As well, the government's initiatives to "expand visitor source, revive the economy and secure employment opportunities" through a partnership with Tencent has generated sales of 1.37 million patacas (US$171,000) worth of cash vouchers and 100,843 room nights redeemed from hotel coupons, driving revenue of RMB315 million.
During the 18 March webinar, executives across Macau's travel sector gave their respective property updates and latest openings that are expected to debut in 2021.
The Grand Prix Museum will reopen soon following a facelift which includes new multimedia interactive art along eight wax figurines of famous racers. The history of Grand Prix racing, guided tours, workshops and exhibitions will be held to shed more light on the sport.
In the accommodation scene, notable openings this year include The Londoner, Grand Lisboa Palace (home to the trinity of non-gaming hotels Hotel Lisboa Macau, Palazzo Versace Macau and Karl Lagerfeld Hotel), Raffles at Galaxy Macau and the Lisboeta – a Macau-themed integrated resort that pays homage to the Macau of yore.
Lisboeta’s entertainment highlights include GoAirborne Indoor SkyDiving — touted to be the first urban zipline attraction in Asia Pacific — and a recreation of the former floating casino Macao Palace featured in the 1974 James Bond movie “The Man with the Golden Gun”.
Slated for a 2021 launch is Raffles at Galaxy Macau, the all-suite property for the well-heeled featuring the intelligent Samsung The Frame Hospitality, which turns guestrooms into a multi-usage canvas by switching from globally curated art to in-room entertainment with one click.
Among the most anticipated openings this year is the Galaxy International Convention Centre (GICC), set to be the next exhibition and entertainment landmark in Asia with its state-of-the-art MICE facilities. The GICC features an exhibition space that spans over 40,000 sqm, including a 10,000-sqm pillar-free exhibition hall and a 4,000-sqm lecture hall that seats 650 and accommodates up to 2400 guests.
GICC will also be home to the 700-room Andaz Macau as well as the Galaxy Arena, which can accommodate up to 16,000 spectators for concerts and international sporting events.