MarketingBusiness Events Sarawak raises the bar for post-pandemic destination marketing with satirical short film.

Meet the headhunter with a mission to ensure Covid-19 safety

Meet Sarawak's Iban headhunter who wants to share Covid-safe protocols for events and business meetings.
Meet Sarawak's Iban headhunter who wants to share Covid-safe protocols for events and business meetings. Photo Credit: Business Events Sarawak

Business Events Sarawak (BESarawak) has bagged a Los Angeles Film Award for its humorous short film on Covid-safe protocols for MICE events in the new normal.

Titled ‘Sarawak - New Normal in Business Events’, the five-minute video opens with a traditional Iban headhunter chasing an international delegate through a rainforest — but what seems to be a dangerous encounter turns out to be a figment of the delegate’s imagination as, in reality, he completes a temperature scan at a local conference venue, among other Covid-safe procedures.

The film outlines a series of safe meeting measures recently introduced across the country, while highlighting Malaysian greeting styles and incentive experiences such as culinary explorations, joining festivals, traditional village visits and nature-driven outings.

BESarawak CEO Amelia Roziman said: "To restart and protect the industry, we must first educate the industry on what it means to be responsible and how. I believe that the short film is going to be an important educational resource that shall attract national and international delegates again when the sky reopens."

Sarawak Minister of Tourism, Arts, and Culture Abdul Karim Rahman Hamzah added: "[This] short film can better enforce [new normal] measures and I strongly encourage other industries to utilise this film and make it part of their marketing strategy so that we can become a responsible destination. Congratulations to BESarawak for this admirable win.”

Sarawak was the first to launch Malaysia's first vaccination centre for the tourism and business events industry in July, and the city has so far vaccinated more than 89% of adults — which officials say is the highest in Malaysia.

This is the first international film win for the Malaysian business events industry. The film was produced by Business Events Sarawak (BESarawak) as part of its Tribe Legacy Sarawak marketing campaign.

Watch the short film here.

Source: M&C Asia

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