With the promise of quarantine-free travel expanding for Singaporeans as 2021 draws to an end, Western Australia has docked its marketing highlights on board Dream Cruises to keep the destination top of mind.
In a first-of-its-kind, seven-week promotion, Tourism Western Australia is decking out World Dream cabins with decorations and imagery of the state’s showpiece experiences — everything from wine and produce tasting to specialty dining and wildlife encounters.
Ava Ang, country head for Tourism Western Australia, Singapore and Malaysia, said various online commentaries have indicated a preference for post-Covid travel to less dense areas with wide open spaces, nature, safety and hygiene.
“We are confident that Western Australia, being so near to Singapore, is a compelling destination for these reasons. For visitors who are being cautious after a 20-month furlough and long-haul travel in these pandemic times, Western Australia is an ideal destination.”
Featured Western Australian destinations onboard Dream Cruises include the Swan Valley, half an hour by car from capital city Perth; Roebuck Bay in Broome; and the seaside town of Busselton, gateway to the Margaret River wine region.
Produce worth AUD$20,000 (US$14,900) has been flown from Western Australia to support the event.
Tourism Western Australia is keen to bolster its presence in Singapore given that repeat visitation by Singaporeans is almost 90%.
Whistler’s chocolate in the Swan Valley. Photo Credit: Ian Jarrett
Steven Ler, president of NATAS, said Australia has been high on the wish list of most Singaporeans, especially Perth, given its proximity to Singapore.
“It’s a destination Singaporeans love for its convenience and options for travel, such as self-drives, scenic golf courses, wine regions and plenty of seafood.
“And over the last year or so, there has been a slew of new hotels and attractions that Singaporeans are looking forward to exploring.”
Ler said there was plenty of pent-up demand for travel. “We have been receiving enquiries for pre arranging travel to Perth once the border is open,” he said.
Dream Cruises had planned a return to Australia in 2020/2021, including a Singapore to Fremantle voyage via Broome and Exmouth in Western Australia, but those plans were put on hold due to Covid-19.
And Royal Caribbean last week announced the cancellation of its Australia 2021-2022 season.
"A clear pathway for the return of cruising is yet to be established by the Australian Government. As a result, we’ve reviewed our Australia 2021-2022 season,” Royal Caribbean said in a statement.