AviationMajor digital transformation with Sabre and Amadeus includes next-generation travel technology to drive post-pandemic growth.

Etihad Airways gears up with new future-forward technology solutions

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Etihad optimises daily operations with Sabre's and Amadeus' technology systems.
Etihad optimises daily operations with Sabre's and Amadeus' technology systems. Photo Credit: Etihad Airways

Etihad Airways has closed deals with two GDS companies: a renewed technology agreement with Sabre Corporation and a landmark contract with Amadeus to drive post-pandemic growth.

“As we focus on our recovery, it is imperative that we have the right technology in place,” said Frank Meyer, Chief Digital Officer, Etihad Aviation Group. “Our strong relationship with Sabre and this renewed agreement means that we can continue to optimise our day-to-day operations.”

According to a statement, the national airline of the United Arab Emirates has already seen tangible benefits from Sabre’s network planning and scheduling, pricing and revenue management and cargo technology services.

Under the new multi-year agreement, Etihad will be optimising operations via the following technology from Sabre: 1) using real-time responses to provide dynamic price recommendations for Etihad’s fares 2) a Schedule Manager to deliver accurate and operationally feasible schedules across its network and 3) inflight solutions to strike that balance between guest experience onboard while achieving savings.

Simultaneously, Etihad will further its major digital transformation with Amadeus' Altéa Passenger Service System (PSS) — which includes web booking, revenue management capabilities and merchandising, data management and passenger servicing solutions.

These technology products will be customised for Etihad over the coming years, offering simplified user experience in flight tickets purchases and managing bookings. Advanced retailing capabilities will be developed collaboratively using machine learning to provide guests with bespoke offerings and personalise their travel experience.

Agents will also benefit, once Etihad makes its full range of NDC offers available to Amadeus travel sellers, allowing agents to see the features of Etihad’s award-winning product more transparently and the ancillaries that can be bought.

Said Decius Valmorbida, President, Travel, Amadeus, “As the travel industry rebuilds, open source, cloud-based systems and next generation retailing capabilities will be the engine powering recovery."

“It is essential now more than ever that airlines like Etihad employ the most advanced technology to help stimulate demand, recover lost income and position themselves for future growth," said Roshan Mendis, Chief Commercial Officer, Travel Solutions, Sabre.

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