What can one do with premium leather seat covers, life jackets, overhead cabins and other parts of an old airplane? Singapore Airlines (SIA) has a creative answer to that.
Instead of scraping retired commercial aircraft, SIA's The Upcycling Project hopes to repurpose various plane parts and materials in partnership with select Singapore-based organisations and global retail brands — into products such as bags, furniture, fashion apparels and accessories, service ware and even art.
Adriana Lim Escaño, CEO of Abry, one of the consultants tasked to find such innovative companies, noted that "this collaboration turns that ‘you versus me’ mentality into ‘we’, by gathering global brands and local designers to work together and breathe new life into aircraft parts".
As well, local art consultant Jazz Chong3 , who helms the Ode To Art gallery, will be showcasing the upcycled art works of four artists and sculptors at a later time.
Another aspect of the project is in supporting educational institutions, artists, and persons with disabilities through the creation of these products.
This includes a competition organised by SIA and Singapore University of Technology and Design (SUTD), while aircraft parts and materials will also be donated to several educational institutions, which can be used as learning materials for art or design courses.
Yeoh Phee Teik, Senior Vice President Customer Experience said: “There was a lot of interest when we first broached the concept, and we are happy to be able to support a wide range of communities through this initiative. Our customers and fans will also have a rare opportunity to own exceptional art pieces, as well as the exclusive items that our retail partners will create.”