AviationNew customer-centric services are to be added to upcoming flights to Asia, Europe, Australia and more.

Thai Airways to enhance services for tourism recovery

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The ‘Get Ready for a Brand New Sky’ conference was attended by representatives from more than 170 Thai travel agencies.
The ‘Get Ready for a Brand New Sky’ conference was attended by representatives from more than 170 Thai travel agencies. Photo Credit: THAI

In a bid to collectively contribute to Thailand’s tourism recovery, Thai Airways International Public Company Limited (THAI) recently hosted a conference with the theme ‘Get Ready for a Brand New Sky’ that welcomed over 170 Thai travel agency companies.

In Q1 2022, to support the Thai Government’s Country Reopening policy, THAI is scheduling flight services to 19 destinations in Asia, nine destinations in Europe and one destination in Australia.

Through a partnership with Thai Smile Airways, the latter will operate flights to 14 domestic destinations, along with international destinations such as Singapore, Kuala Lumpur, Penang, Vientiane, Yangon, Siem Reap and more.

Nond Kalinta, chief commercial officer of THAI, said in the conference that the collaboration with Thai Smile Airlines and other partner airlines is part of the implementation of new marketing strategies that will help to effectively enhance route network for both international and domestic destinations and maximise passengers’ flying convenience.

In addition to partnering with other airlines, THAI aims to boost sales distribution by working alongside travel agencies and online channels to keep prices competitive and globally standardised.

THAI also plans to introduce a variety of new services for passengers that include privileges for Royal Orchid Plus (ROP) members, miles collection and redemption channels, improved options for inflight food and beverages and inflight full services and 24-hour call centre service. The airline also plans to further digitise other services in the future.



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