Corporate TravelMulti-million dollar deal begins January 2022 to develop "differentiated products" for change in corporate travellers' needs.

Sabre and GBT team up for corporate travel push

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sabregbt - 23122021
The new partnership will see GBT in joint technology development with Sabre over the next 10 years. Photo Credit: Getty Images/Tom Merton

Sabre Corporation and American Express Global Business Travel (GBT) have inked a multi-faceted partnership to develop technologies that will accelerate the growth of corporate travel.

Under the terms of partnership, which takes effect in January 2022, GBT will make a multi-million dollar long-term annual investment in joint technology development with Sabre over the next 10 years.

The two companies will also work to accelerate product innovation and develop a distribution eco-system that meets the future needs of customers and suppliers, said Sabre in the statement announcing the partnership.

This will include collaborating on corporate travel booking capabilities, accelerating merchandising and retailing solutions, and enabling efficient and superior customer service.

Sean Menke, president and chief executive officer at Sabre, said that despite the challenges posed by the pandemic to the travel industry he believes in a “robust recovery over time, particularly in corporate travel”.

He added: “However, the expectations of corporate travellers and corporations have fundamentally changed; the demand for new, differentiated products that are designed for specific travellers’ needs is likely to be more pronounced. Our strategic partnership with GBT is rooted in the common beliefs we share regarding the technology needs which will enable participants throughout the travel ecosystem to meet these new demands".

Paul Abbott, CEO of GBT, stated the company would be able to deliver business travel experiences corporate travellers want through the combination of “Sabre’s retailing and content aggregation capabilities and GBT’s corporate customer software".

Source: Web in Travel



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