With the rising wave of millennial travellers dominating the tourism
sector in search of unique experiences to fulfil their pent-up travel
desires, the launch of the 319-key Capri by Fraser in Bukit Bintang and
its many technological features may potentially be able to capture the
youth travel market.
“Capri by Fraser is one of the most innovative concepts in the
serviced residence sector, catering for explorers who have a millennial
mindset and lead ‘always-on’ lives that blur the boundaries between work
and play,” says Tonya Khong, senior vice president and head of Asia
Pacific of Frasers Hospitality.
This tech-savvy, lifestyle-led smart new hotel residence, situated in
Kuala Lumpur’s most dynamic downtown district, is where art and
technology meet to create a seamless immersive experience for guests to
interact with both the digital world and their surroundings.
The interior design reflects Bukit Bintang’s heritage as a hotspot of entertainment, with wavy walls depicting cinema hall curtains and artworks featuring movie motifs. Photo Credit: Frasers Hospitality
Standing 43 storeys high, the new hotel is ringed by a variety of
luxury retail malls, upmarket restaurants, vibrant bars and exciting
attractions. Capri by Fraser promises elevated comfort, convenience and
connectivity right upon entering the hotel’s premises where guests can
expect expedited arrivals with a fully automated car park and
The 319 contemporary studios and one-bedroom apartments range from 30
sqm to 50 sqm and come fully furnished with living areas, bedrooms and
stocked kitchenettes. Each apartment is integrated with smart
technology, including fast and free Wi-Fi, a large flatscreen IPTV with
Chrome casting, a mobile charging dock and Lola, the personal digital
The Den is a social space that allows guests to relax or dine in its contemporary surroundings with a stunning view of the city. Photo Credit: Frasers Hospitality
One of the most notable hotel space in Capri by Fraser is The Den — a
social hub that encompasses two levels for guests to hang out, interact
with friends, play board games, listen to music on the digital jukebox,
or simply dine in comfort.
Other amenities include the saltwater pool and the high-tech gym
located on the 42nd floor of the hotel that offers a bird’s eye view of
the Kuala Lumpur City Centre (KLCC) skyline with the floor-to-ceiling
windows. Even chores don’t have to be a bore when the hotel has cleverly
combined washing facilities in a games room.
Capri by Fraser’s playroom equipped with pool table and foosball table. Photo Credit: Frasers Hospitality
According to a statement by Frasers Hospitality, the new hotel caters
to “the new generation of digital nomads, free-spirited urban
adventurers and anyone who needs to stay in touch with their home,
office or social media platforms.”
In ensuring guests’ safety, Capri by Fraser mandates that all staff
have to be fully-vaccinated, and implements frequent sanitisation of its
facilities with a chemical-free, child-friendly cleaning system.