HotelsIndustry veteran William Lau will lead APAC headquarter, with initial focus on Indonesia, Thailand and Vietnam.

Greenland Hotels charts APAC expansion with new Singapore hub

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China-based Greenland Hotel and Tourism Group hopes to accelerate international expansion by launching an overseas operations centre in Singapore.
China-based Greenland Hotel and Tourism Group hopes to accelerate international expansion by launching an overseas operations centre in Singapore.

China’s based Greenland Hotel and Tourism Group (GHTG) has set its sights on expansion in the Asia Pacific region, with the opening of a new Singapore hub as its Overseas Operations Centre.

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GHTG currently operates more than 50 hotels in 60 cities globally, and this latest move signifies its new focus on offering hotel advisory and management services to Indonesia, Thailand and Vietnam.

These three countries have been identified by GHTG as immediate top growth markets, towards an eventual goal of expanding to 15 gateway cities and capitals by 2024.

Leading the new hub as general manager is industry veteran William Lau, formerly with Pan Pacific Hotels Group in Yangon, and InterContinental Nantong.

Apart from overseeing the strategic management and operations of the APAC Overseas Operations Centre, Lau will drive collaborations with real estate and developers, and expand the Group’s three signature brands — Primus, Qube and Q-Box.

“Our job is to make sure that we set our presence here in Singapore, but our focus really is to go beyond Singapore and go look for business opportunities around the region and also globally,” Lau told Yahoo News.

Singapore was also chosen for its reputation for good governance and business infrastructure.

“With a strong footing in the travel and hospitality space, we believe that we are able to bring highly relevant insights and skill sets needed to help owners and investors reinvent their real estate assets,” said Lau.



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