HotelsNew 2021 openings by Marriott, Edition as well as IHG's largest conversion deal in more than a decade.

Hoteliers still optimistic about Japan, Olympics or not

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IHG Hotels & Resorts will combine the InterContinental, Crowne Plaza and Holiday Inn brands and reopen them under the IHG brand this December 2021.
IHG Hotels & Resorts will combine the InterContinental, Crowne Plaza and Holiday Inn brands and reopen them under the IHG brand this December 2021. Photo Credit: IHG Hotels & Resorts

Olympics or not, foreign spectators banned or not, international hoteliers are still optimistic about Japan, with major openings slated for 2021 and beyond.

IHG Hotels & Resorts has signed its biggest Japan conversion deal in more than a decade, which includes opening or refurbishing three hotels in Japan's Appi region and officially banding them under the IHG brand this December 2021.

ANA InterContinental, ANA Crowne Plaza and ANA Holiday Inn will together add more than 1,000 rooms to IHG's Japan portfolio, covering the luxury, upscale and midscale segments at once. Travellers are expected at the all-year round Appi Kogen area, which offers hot springs and skiing activities in winter, golf facilities in summer, mountains and walking trails through spring and autumn.

When open in December, a total of 18 restaurants and bars, retail outlets, 10 health and recreation venues including a 2,000sqm onsen, and more than 3,000sqm of meeting and conference space will be made available.

Another hotelier still invested in Japan is Marriott, who previously announced they will be launching a string of properties in Japan — including the W Hotels brand debut in Osaka, and six additional Fairfield by Marriott hotels throughout 2021 along ‘Michi-no-Eki’ roadside stations aimed at revitalising the country’s local sightseeing spots. A total of more than 30 Fairfield by Marriott properties will be launched in Japan by 2023.

Edition Hotels' second property in Japan's Ginza area will open later this year.
Edition Hotels' second property in Japan's Ginza area will open later this year.

After a first Japan outpost which opened in Tokyo's Toranomon district October last year, Edition Hotels will be adding a second property to the destination's capital in late 2021. The Tokyo Edition, Ginza will offer 86 guestrooms and suites, three F&B offerings including a rooftop bar, a fitness centre and a meeting studio.

This is but part of a wider global expansion plan of eight new properties over three continents by 2022.

Other new openings will include sites in Rome, Madrid, Dubai, Reykjavik, Tampa, Doha, and Mexico's Riviera Maya at Kanai, adding to the 11 existing hotels worldwide.

"I've always been committed to being involved in special projects on a global scale that reach new heights. I'm thrilled to work together with Marriott, and the opportunity to see these hotels come to life across the world is a dream come true," said Schrager, who partnered Marriott International in conceiving the luxury boutique Edition brand.

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