IHG Hotels & Resorts is making a stronger push into the luxury lifestyle segment with its newest Vignette Collection, adding to existing portfolio including Kimpton, Hotel Indigo, Six Senses and Regent.
Vignette Collection is the sixth addition to IHG’s brand portfolio in the past four years, taking it to 17 in total across nearly 6,000 hotels in more than 100 countries.
Among the first to join IHG's Vignette Collection is Thailand’s Pattaya Aquatique hotel, which will be developed in collaboration with Asset World Corporation, a leading integrated lifestyle real estate group in the country. The 234-room hotel will open in 2024 with restaurants, a rooftop bar, a swimming pool, spa and meeting rooms in excess of 670 square metres.
In Australia, the Vignette Collection will debut with Hotel X, a five-star hotel, dining and lifestyle destination in the centre of Brisbane’s Fortitude Valley.
Rajit Sukumaran, Managing Director, Southeast Asia & Korea, IHG, said: “We have an impressive luxury and lifestyle portfolio across Southeast Asia and Korea in city and resort locations across eight countries, and this new brand gives IHG a compelling way to welcome high-quality independent hotels into our brand family, combining each property’s distinctive identity with the power of our global scale."
Keith Barr, CEO, IHG Hotels & Resorts, commented: “We’ve been strategic with the enhancements we’ve made to our luxury & lifestyle portfolio in recent years, which at more than 400 hotels and 100,000 rooms is the second largest in the industry."
IHG expects to grow the Vignette Collection hotels to more than 100 in the next decade, with properties under the brand to be located in sought-after urban and resort locations to meet travellers' growing preference for one-of-kind stays.