The Standard is stepping up expansion globally, starting with the launch of two properties in Thailand, which will then kick off a series of 10 other projects including Singapore and Melbourne in APAC.
The Standard, Hua Hin will open on 1 December as the brand's first resort in Thailand, offering 178 guest rooms and 21 pool villas with beachfront access.
Besides the popular seaside destination, The Standard, Bangkok Mahankhon will open as the Asia flagship for the Standard brand in 2022.
Located in the 78-story mixed-use King Power Mahanakhon Building in the Central Business District, there will be 155 rooms and a penthouse available, as well as amenities including a terrace pool, fitness center, meeting rooms and four F&B options.
Next destinations for the Standard brand include a second property in Europe with Ibiza's opening (2022), Singapore (2023), as well as Melbourne, Lisbon, Dublin, Brussels and Las Vegas.