People On The MoveStephen Alden will lead the luxury portfolios from 3 May, including the launch of Orient Express' first property in Rome.

Accor has a new CEO for Raffles, Orient Express brands

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Stephen Alden is no stranger to the luxury sector, having assumed executive roles at Starwood, Maybourne Hotel Group and The Set Collection.
Stephen Alden is no stranger to the luxury sector, having assumed executive roles at Starwood, Maybourne Hotel Group and The Set Collection.

Stephen Alden has from 3 May joined Accor as CEO for the Raffles and Orient Express, reporting to the group's chairman and CEO, Sébastien Bazin.

In his new position at Accor, Alden will head up both Raffles and Orient Express, looking after programming, team cultures and brand growth.

Commenting on his new role, Alden said, "We have a unique opportunity to accelerate Raffles' forward momentum, as well as to reignite the Orient Express brand, successfully bringing its glamour and timeless qualities to a new generation of hotels starting with our first property in Rome."

Alden is no stranger to luxury hospitality. At Starwood, he helped to open The St Regis New York and led the St Regis and Luxury Collection brands globally. He was also CEO of British luxury hotel operator Maybourne Hotel Group for nine years, whose flagship properties include Claridge's, The Connaught and The Berkeley.

In 2016, he became CEO of The Set Collection, owner and operator of London’s Hotel Cafe Royal, The Conservatorium in Amsterdam, and the Lutetia in Paris. The next year, he created and launched the Dedica Anthology brand, a portfolio of nine luxury properties in Europe.

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