Club Med has appointed Rachael Harding as its new CEO of East, South Asia and Pacific region, succeeding Xavier Desaulles who led the Asia Pacific markets the past five years.
Harding was most recently general manager for Club Med Pacific (Australia and New Zealand), a role she held since 2018.
Prior to this, the industry veteran spent 15 years with The Travel Corporation on brands including Trafalgar and Contiki in various sales, distribution and marketing roles.
“With over 20 years of regional hospitality experience and her amazing track record growing the Pacific market, Rachael will be a terrific leader to spearhead Club Med’s business expansion plans in the region. She will prepare the region’s teams for a swift, decisive and impactful rebound following the pandemic and position Club Med strategically to accelerate our growth ambitions for the region in the long term,” said Henri Giscard d'Estaing, President of Club Med.
Harding will relocate to Shanghai for the new role, with a focus on nurturing mature markets and elevating emerging markets.