People On The MoveHenry Jones moves to Singapore to take up the regional role.

FCM has a new head of marketing for Asia

Based in Singapore, Jones will manage and oversee FMC's marketing campaigns and initiatives in Asia.
Based in Singapore, Jones will manage and oversee FMC's marketing campaigns and initiatives in Asia.

Travel management company FCM, the flagship global business travel division of Flight Centre Travel Group (FCTG), has appointed Henry Jones as the new head of marketing for Asia.

In his new role based in Singapore, Jones will manage and oversee marketing campaigns and initiatives to drive growth across the region including Singapore, Malaysia, Hong Kong, and mainland China.

An internal promotion, Jones comes with a background in FCTG, taking roles in customer experience, business development and corporate marketing over five years.

His most recent role was as UK marketing lead for Corporate Traveller, the group’s SME business travel brand, where he worked on several market launches while strengthening its customer experience and duty of care capabilities for clients during the pandemic over the last 12 months. Jones also clocked experience working in North America working on a digital transformation launch project for Corporate Traveller.

Bertrand Saillet, managing director for FCM Travel in Asia said: “I am delighted to have a proven and passionate marketer of Henry’s calibre to strengthen and broaden the FCM brand in Asia. His experience in corporate marketing and managing launch processes across FCTG’s products and services will be an invaluable asset in helping us to accelerate FCM’s momentum in Asia’s fast-growing markets. His global exposure in Europe and the Americas driving growth for our portfolio of SMEs adds significant value which will greatly benefit Asia as we see immense opportunities within the SME travel space in the region.”

Of his appointment, Jones said: "Driving business value has never been more challenging due to the complexity of today’s corporate travel landscape but I believe that having a clear understanding of distinct needs and nuances of different markets will help us to engage with customers on a more meaningful level.

"Asia has some of the most dynamic markets in the world and the tremendous growth opportunities from transforming the way we do marketing based on the diversity of geographies and culture is phenomenal from a business perspective."

Source: Meetings & Conventions Asia

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