ResortsAfter Vietnam, integrated resort operator Suncity has its eyes on East Asia projects to target Japanese and Korean travellers.

SE Asian tourists wanted for Vietnam's Hoiana

Hoiana Suncity Group
Hoiana, scheduled for a grand opening in 2021, will offer more than 1,000 keys from 4 luxury hotels, beach resorts and even a Vietnamese village. Photo Credit: Suncity Group

Macau-based enterprise Suncity Group is on track to begin the second phase development of integrated resort Hoiana in central Vietnam this year, as part of its expansion plans to tap into the Southeast and East Asian markets.

Located 40km from Da Nang International Airport, Hoiana's phase one opening last year covered 165 hectares, including golf course Hoiana Shores designed by renowned American architect, Robert Trent Jones Jr, as well as more than 1,000 rooms offered by four luxury hotels managed and operated by Rosewood Hotel Group. They are Hoiana Hotel & Suites, New World Hoiana Hotel & Residences, KHOS Hoiana and Rosewood Hoi An.

Phase two of the casino resort will roll ahead in 2021, introducing more guest rooms, expanding the retail zones, adding beach resorts, a Vietnamese village, water and adrenaline park, as well as an observation deck.

In a 5 January statement, Suncity Group announced, "Hoiana will target at bringing in tourists from Southeast Asia as its main source markets in the future."

After Vietnam, next up on Suncity's expansion radar is East Asia "to further target Japanese and Korean travellers". The group plans to build a resort hotel with 100 rooms and 40 private villas in the Yonaha Maehama Beach Area, in Miyako Island of Okinawa; and a 20-hectare luxury resort in Niseko.

It is also actively engaging in the development of the Westside City Integrated Resort in the heart of Entertainment City in Manila, Philippines, with the expectations of opening the 20-hectare project before 2023.

At Tigre de Cristal, a Russian casino resort in Vladivostok in which Suncity Group Holdings has an interest, Suncity Group also stated in its recent update that it would “focus on developing local Russian clientele, while introducing Japanese and Korean travellers to the resort as the target source market”

Phase two of Tigre de Cristal is set to commence phrase two in 2021, which will double the number of entertainment facilities as well as tripling the number of guest rooms.

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