Travel TechnologyImproved hospitality platform to allow hoteliers to better penetrate the complex Chinese travel ecosystem.

Sabre deepens hotelier reach in Chinese market

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Sabre Corporation’s enhanced partnership with Shiji Distribution Solutions will open the door for hoteliers to access the Chinese travel ecosystem.
Sabre Corporation’s enhanced partnership with Shiji Distribution Solutions will open the door for hoteliers to access the Chinese travel ecosystem. Photo Credit: Getty Images/Hung Chung Chih

The Chinese travel market is one of the biggest in the world, and yet, Chinese travellers have always been largely inaccessible for many hoteliers to target. Sabre Corporation’s reinforced partnership with Shinji Distribution Solutions will attempt to change just that.

The partnership aims to better connect hoteliers to the lucrative, yet elusive and complex Chinese travel ecosystem. The new and improved Sabre SynXis hospitality platform will enable hoteliers to reach out to Chinese travellers via the channels they typically use to search and book their trips across corporate and leisure segments.

Said Anson Lau, Managing Director, Shiji: “The additional connections available to Sabre through Shiji will, on one hand, help Sabre’s hotel partners build brand awareness in Greater China, driving bookings from Chinese travellers and, on the other hand, help Shiji’s robust network of travel agent partners gain instant access to Sabre’s hotel customers.”

Sabre’s previous partnership with Shiji helped connect hoteliers to selected channels within China, including the popular WeChat Booking Engine, as well as Fliggy and Meituan’s travel platforms.

Recently, the two global technology companies reached a consensus to enable Sabre hotel partners to rapidly get in touch with a wider range of travel agents, online travel agencies, travel management companies and wholesalers across the Chinese marketplace.

Sabre’s hospitality partners will be fully equipped to connect to these channels through Sabre Channel Connect, which simplifies and automates distribution of a hotel’s offers, rates and availability, and is specifically designed to target hotel guests where they shop.

“It’s more important now than ever that hotels are able to target guests across different geographic markets and that they have the agile and robust solutions they need to enable them to react quickly to frequently changing market conditions,” said Frank Trampert, Senior Vice President and Global Managing Director, Sabre Hospitality Solutions Commercial.

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