Travel TrendsFrom vaccination proof to an increase in trip durations, these are the latest hospitality industry trends sweeping the globe.

7 new hospitality trends that emerged in the pandemic era

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The new post-pandemic era is all about change and adapting to new trends that will shake the hospitality industry.
The new post-pandemic era is all about change and adapting to new trends that will shake the hospitality industry.

As the world begins to emerge from lockdown and promote international travel, the hospitality industry, which only recently in 2018 accounted for approximately 10.4% of the world GDP, is looking towards the new normal. Meanwhile globetrotters, who have been predominantly secluded within the confines of their homes for months, are starting to dream of exploring exotic destinations once again.

However, reopening travel and kicking the hospitality industry into high gear will not be easy.

Sabre outlines 10 trends to understand and adapt to, in order to move up and out of the pandemic.

1. Hospitality continues to lead travel industry recovery
Intra-country leisure travel still dominates with consumers opting for longer trip durations as opposed to shorter getaways and are willing to pay more for factors that reduce their exposure to Covid-19. There is a slow but positive movement with business travel as some companies have started to loosen restrictions on employee travel.

2. North American market closest to 2019 figures
The North American market is the region that is the closest to reaching its 2019 occupancy levels. Factors such as widespread vaccine distribution and travel restriction relaxation contribute to an increase in traveller confidence within domestic leisure travel. Canada has been tracking slightly behind due to the border closure, but with the reopening of the border on 9 August, this is expected to change.

3. Occupancy levels remain low in APAC
The APAC region continues to follow strict protocols with the spread of the Delta variant. The region was split with some countries expanding, and some closing, the booking gap between 2019 and now. Occupancy levels remain low and unemployment rates increased for the first time in 12 months in the larger part of the region.

4. Requirement of vaccination proof becoming popular
More companies, hotels, cruise lines and restaurants are requiring proof of vaccination. As of August, a growing number of companies including Google, Facebook and Disney announced their vaccine mandates beginning in their US office and rolling out to other countries. Vaccination campaigns continue to launch throughout Europe, while popular hotel destinations are also now mandating their guests show proof of their Covid-19 health status.

5. Delta variant causing recovery setback
Despite continued reports indicating an overall willingness and optimism towards restarting business travel, actual numbers show otherwise, due to ongoing uncertainty around the Delta and other Covid variants.

As well, 56% of consumers said they feel comfortable going on vacation, a slight decrease from a record high of 65% in July. 52% of adults said they feel comfortable staying in a major hotel chain while 46% felt comfortable staying in boutique hotels.

6. Average trip durations are increasing
The average trip duration has increased by two days (compared to 2019) as traveller preference leans towards booking one long getaway over multiple short tips.

7. The staycation is here to stay
The popularity of staycations soared in 2020 when international travel came to an abrupt halt, and is still going strong in destinations such as Singapore. Hoteliers across the world, have gotten creative in creating experience-based hotel packages to attract leisure travel from locals.

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