What was once perceived as a marketing gimmick appears to have become a permanent offering across many resorts in Asia and the world — floating breakfasts.
These are usually a floating tray or platter plated with breakfast items in a photogenic manner and served to guests in their private villa pools.
In recent years, this upscale room service has taken root across Asia's luxury beachfront resorts from Fiji to the Maldives. Many guests were attracted by the prospect of having their breakfasts and taking 'Instagram-worthy' pictures of the resort stay experience.
The popularity of floating breakfasts is further driven by the increased demand for private villas and in-room dining during the pandemic, as travellers seek to avoid communal dining and buffets.
"Across the course of the past year, in-suite dining has become extremely popular, especially for those seeking solace in the safety and comfort of their suite," Jann Hess, general manager at Amanjiwo in Bali, told CNN Travel.
Almost 100% of guests at Koh Samui's Cape Fahn Hotel had ordered one floating breakfast the past year for consumption in their pool villas, according to the resort's general manager Timo Kuenzli.
It sure looks like floating breakfasts won't be just a passing fad at resorts.