A new survey from youth-focused travel company Contiki shows just how desperate millennials and Gen Z are to get back on the road — and the measures they will take to do so.
According to 1,200 travellers surveyed for Contiki's Voice of a Generation survey, 100% of respondents indicated that they’re dreaming of travel, 63% plan to travel in 2021; 71% say they would get the Covid-19 vaccine in order to travel again; and 58% would travel right now even if they had to pay for quarantine upon returning home.
Some 40% of young travellers would even spend a week or so without tech (such as mobile phones) if it meant traveling and reconnecting with people.
With risk of cancellation top of mind, those surveyed say they are more incentivised by booking flexibility (74%) and a money-back guarantee (86%) than they are by discounts.
And although 41% of respondents want to explore Europe and 11% are dreaming of visiting Asia, domestic travel is by far the most in-demand for this age group, with 77% looking to explore their home this year.
When they return to travel, millennials and Gen Z travellers appear to most want unique experiences such as safaris and stargazing (87%), experiencing new cultures and trying new food (66%), exploring the outdoors (62%), having adventures (56%) and wellness activities (46%).
When asked what they miss the most about travel, 39% of travellers surveyed chose “exploring new destinations,” while 21% picked “experiencing something new.”
Source: TravelAge West