Hallyu culture continues to capture the imagination of Singapore travellers, with the latest annual edition of Korea Travel Fair 2026 targeting to draw visitors via superstar-led storytelling, culinary showcases and immersive experiences.
“Korea Travel Fair 2026 is designed as more than a travel showcase – it’s an invitation to experience Korea through its culture, creativity, and lifestyle,” said Ahn Hyo-won, director of the Singapore Office at Korea Tourism Organization.
Happening from 10.30am to 9pm across 6-8 March at Plaza Singapura, over 20 exhibitors will take part, including Regional Tourism Organizations (RTOs) from Jeju, Busan, and Gangwon, alongside major travel agents with exclusive packages timed for the event.
This year’s edition also brings in popular names on television screens fans will be familiar with.
South Korean actor Ji Chang-Wook will be at the 7 March opening ceremony, sharing his travel stories, must-visit destinations and iconic Korean dishes.
Speaking of dishes, celebrity chef Jung Ji-sun and Jung Ho-young of Netflix’s popular Culinary Class Wars show will do a live culinary showcase, while sharing the stories and techniques behind.
Visitors can move around the mall’s main atrium, the alley, and canopy plaza which hosts interactive zones, themed workshops and live showcases.
These include tasting dishes from 10 different Korean regions, a K-beauty zone showcasing trends and techniques, a Norigae making workshop utilising threads, beads and charms to create the traditional Korean accessory.