Singapore Tourism Board (STB) and travel platform Traveloka’s second partnership wants travellers to continue booking “spontaneous escapes” to the city-state, this time targeting young travellers seeking “A World of Experiences”.
Driving this campaign are lesser-known attractions that reveal a fresh side of Singapore, such as discovering independent bookstores in conservation shophouses, or adding to vintage collections at preloved luxury stores.
STB is also spotlighting the New Bahru area, the former Nan Chiau High School now transformed into a retail and dining lifestyle hub, home to over 40 homegrown brands.
The novel experiences continue with pleated bag making, bean-to-bar DIY chocolate making, or kayaking at the residential Punggol Waterway neighbourhood.
Families can also pick up group travel deals on the Traveloka app, to explore multi-generational fun attractions including the newest icons of Singapore: the Singapore Oceanarium, Bird Paradise, and Rainforest Wild Asia.
Related: Get ready to go wild in Singapore’s new rainforest park: Travel Weekly Asia
The new regional campaign targets the Indonesia, Malaysia, Vietnam and Thailand markets, and aims to position Singapore as a preferred destination for short-haul trips and those seeking spontaneous getaways.
Across the campaign period which runs now until March 2026, travellers can log onto the Traveloka app to collect stackable discount coupons that can be redeemed for special rates on flights, hotels and travel activities in Singapore.
Albert, Co-Founder of Traveloka described this partnership as a long-term commitment to “celebrate local culture and strengthen the communities that make travel meaningful”.
"We look forward to continuing this strong collaboration to showcase a more intimate, inspiring perspective of the city—one that encourages visitors to explore Singapore in new and unexpected ways,” added Terrence Voon, STB Executive Director of Southeast Asia.