Government AffairsAustralia’s travel industry kicks into high gear to welcome fully vaccinated Singaporean travellers from 21 November.

Tourism Australia works with travel operators to attract Singaporeans

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Singapore is Australia’s sixth largest source market for international visitation and seventh most valuable for spend.
Singapore is Australia’s sixth largest source market for international visitation and seventh most valuable for spend. Photo Credit: Shutterstock/People Image Studio

Tourism Australia has launched a new campaign to prepare for the arrival of vaccinated Singaporeans who can travel to Australia without quarantine from 21 November.

The two-phase campaign dubbed ‘We’re Excited to Welcome You Back’ invites Singaporeans to explore the lands of New South Wales (NSW), Victoria and the Australia Capital Territory (ACT).

“Australia has long been a popular travel destination for Singaporeans, who spent $1.53 billion on their travels here in 2019,” said Brent Anderson, Tourism Australia's Regional General Manager South and South-East Asia. “As one of our largest inbound markets, we have long held strong tourism ties with Singapore, so we are really excited to be welcoming this market back.”

The reopening of Australia’s borders to Singaporeans is a positive first step in reviving its travel industry. Of the 10.7 million Singaporeans who travelled internationally during 2019, 479,000 travelled to Australia, spending an average of 8 nights and $2,624 per trip.

Tourism Australia is working with key distribution partners to drive booking and recovery for Australia’s hard-hit tourism economy. Chan Brothers, UOB Travel, Dynasty Travel, CheapTickets.Sg and Klook are among the range of key distribution partners in this campaign who have been selected to provide tactical offers aimed at stimulating travel from Singapore to Australia.

When it comes to tactical offers, Jeremiah Wong, senior marketing communications manager of Chan Brothers Travel, said that Chan Brothers has curated a range of Australia offerings including “organised package tours with more value-adds”, “diverse free and easy itineraries such as escorted campervan tours, self-drive holidays, glamping experiences”, and “bespoke private tours”.

Meanwhile, UOB Travel's tactical offers "include freebies like complimentary car transfers for $2,000 spend on hotel bookings," as shared by Steven Ler, executive director of UOB Travel Planner.

Ler has observed that the majority of UOB Travel's customers comprises travellers "between 35 to 55" who are mainly travelling to visit familiy and friends, with a preference for "the free and easy tours".

Singaporeans who wish to take up the wide array of travel offerings from travel operators can enter NSW, Victoria and ACT. However, there is a list of items to take note of for eligibility to fly into Australia. Travellers must be fully vaccinated with a vaccine recognised by Australia’s Therapeutic Goods Administration (TGA) and secure an Australian travel visa.

“We understand the pain points of travellers in these current times when it comes to travelling,” Wong shared. “Travellers needing more assistance in keeping up with evolving travel information and local restrictions before and during the trip can find updated expert advice from our knowledgeable and experienced travel advisors and tour managers.”

According to Ler, UOB Travel's concierge team can "assist customers on visa applications and travel requirements like flights, accommodation, transfers, tour packages, insurance, PCR tests etc."

Tourism Australia is also partnering with Singapore Airlines and Qantas to support the recovery of the airline industry and recommence services into Australia in the coming months. Additionally, Australia is intending to promote tourism with new sustainable destination strategies.



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