HotelsTwo new signings slated for 2024 at emerging beachfront destination Ho Tram, as more travellers seek "drive-by destinations".

Best Western Hotels & Resorts expands Vietnam footprint

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The dual-branded project at Ho Tram is part of a larger expansion strategy for Best Western Hotels & Resorts in the Vietnam market.
The dual-branded project at Ho Tram is part of a larger expansion strategy for Best Western Hotels & Resorts in the Vietnam market. Photo Credit: Best Western Hotels & Resorts

Beach destinations within driving proximity of Vietnam's major economic centres are fast coming onto developers and travellers' radars alike, as evident with Best Western Hotels & Resorts' two new signings at Ho Tram, located 110km from Ho Chi Minh City.

Charm Resort Ho Tram, BW Premier Collection by Best Western and Charm Resort Ho Tram, BW Signature Collection by Best Western will open in 1Q 2024, offering a total of more than 1,000 rooms, suites and villas on a beachfront setting.

Charm Resort Ho Tram, BW Premier Collection by Best Western will offer 458 rooms and suites as well as 90 villas; while Charm Resort Ho Tram, BW Signature Collection by Best Western will feature 470 rooms and suites.

Surrounding attractions around Ho Tram include traditional fishing villages, temples, hot springs, golf courses and more.

Cyrill Czerwonka, Best Western Hotels & Resorts’ Senior Regional Director of Development – Asia, said: “We are delighted to be part of this landmark project, which will enhance Charm Group’s status in the global hospitality sector, elevate the Vietnamese tourism industry, and strengthen Best Western’s upscale and luxury portfolio in this important Asian market.”

The latest signings are part of a larger expansion strategy for the Vietnam market, which sees Best Western Hotels & Resorts operating four existing high-end hotels and resorts, 16 new properties signed and ongoing discussions for more.



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