Royal Caribbean has appointed Kenneth Yeo as its regional director of sales for Asia Pacific, a newly created role to drive growth as cruising resumes in the region.
Yeo will lead the trade, corporate and retail sales teams based in Singapore, working in tandem with the trade marketing and operations divisions to drive Royal Caribbean's growth in the region.
He joins with more than 22 years of commercial experience in the fast-moving consumer goods industry for multiple brands in the region, then at a global pharmaceutical company, where he was promoted from a sales managerial role in APAC to regional director of USA, Canada, Puerto Rico.
Angie Stephen, managing director, Asia Pacific, Royal Caribbean International said: “The region holds tremendous opportunity for growth. Kenneth will be key to driving collaboration with our trade partners, who remain instrumental in providing added value to us and our guests.”
Commenting on his appointment, Yeo said: "I look forward to steering the team to even more extraordinary wins, building on our successes to further the growth of the cruising industry amidst and beyond the Covid-19 pandemic. Cruising is back and will be better than ever.”