Tour OperatorsTravel may still be restricted, but OTAs in Asia have been busy rolling out new experiences with trade partners.

Keeping the buzz alive with tours and activities

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Since the pandemic, KKday has introduced a variety of unique and interactive activities, including sky lantern release in Taiwan.
Since the pandemic, KKday has introduced a variety of unique and interactive activities, including sky lantern release in Taiwan.

TRIP.COM GROUP
Sun Bo, Chief Marketing Officer

Latest updates
We’ve deepened strategic partnerships including with hotels (Shangri-La Group), secured MOUs with Argentina and Singapore, introduced new train booking features by becoming the first OTA to sell Eurail and Interrail passes, and launched a Gourmet Restaurant List in Macau.

We’ve also launched our content marketing and innovative consumer engagement strategy to drive travel bookings on the platform. Partners can utilise and employ these tools to generate their own content and reach key audiences. We’ve also partnered with the Commons Project Foundation to develop safer cross-border initiatives.

Sun Bo, Chief Marketing Officer, Trip.com Group
Sun Bo, Chief Marketing Officer, Trip.com Group

Support for travel agents
During these unprecedented times, it was extremely important for Trip.com Group to stay connected with our business partners to understand their needs and expectations and provide support where we could. In addition to working on our own travel recovery campaign, we supported the Singapore Tourism Board with their SingapoRediscovers vouchers initiative and offered assistance to all our travel partners by offering flexible booking policies and refunds for cancellations due to Covid-19.

Forward bookings trend
The resumption of domestic travel is reflected in our latest China travel data, where bookings for summer travel for group and individual tours increased by 10 times from the same period in 2020. We’ve seen a 169% increase in family bookings which is seven times higher than summer 2020, indicating that families will be a target market in 2021/2022. Gen-Z travellers are also on the rise with university students aged 19-23 years representing 69% of all summer bookings.

Chuan Sheng Soong, Vice President, Corporate Development, Klook
Chuan Sheng Soong, Vice President, Corporate Development, Klook

KLOOK
Chuan Sheng Soong, Vice President, Corporate Development

Latest updates
We recently completed our Series E Funding with a total fund of US$200m led by Aspex Management. We are taking this opportunity to go from defense to offense, and we’ll continue to focus on domestic and international travel, our twin engines of growth.

We continue to enable merchants by digitising the experiences booking sector and launching new experiences like bundled staycations. Innovation is at the heart of everything we do, from developing creative experiences to launching new tools such as Klook LIVE!, our own interactive livestream mobile feature.

Support for travel agents
We’ve observed that merchants are very eager to digitise their business. At the height of the pandemic, we onboarded 150% more activities compared to the same period in 2019. For example in Singapore and Hong Kong, we worked with traditional travel agents to promote some of their tours on our platform.

Forward bookings trend
We’re observing great pent-up demand for a wide variety of local experiences, from attractions and staycations to theme parks and tours. Many are also booking domestic experiences in the short term and for the weekends. In Singapore, the average booking window for this year’s June holiday was about 6 days and 12 days during the December holiday last year.

Weichun Liu, Head of Southeast Asia, KKday
Weichun Liu, Head of Southeast Asia, KKday

KKDAY
Weichun Liu, Head of Southeast Asia

Latest updates
KKday has introduced a variety of unique and interactive activities, including virtual tours of Bangkok’s Erawan Shrine and Taiwan’s Sky Lantern Release, and online workshops such as DIY Clay Jewellery Making and Embroidery Hoop Art. We have also curated several lifestyle events which will launch when the situation stablises.

Travel agent support
We designed Rezio, a robust B2B booking and management system for tour & activity suppliers, with features including inventory control and reservation capability. We’ve started our B2B business to help agents to reach out to more products and continue to thrive with us. To date, 50 suppliers have come on board with Rezio and we have another two more OTAs as the new channel distributors.

Forward bookings trend
Forward bookings are naturally higher for markets with high vaccination rates. We even have hopeful customers enquiring about travelling abroad for Chinese New Year next year.

Reza Juniarshah, Head of Communications, Traveloka
Reza Juniarshah, Head of Communications, Traveloka

TRAVELOKA
Reza Juniarshah, Head of Communications

Latest updates
As Southeast Asia’s lifestyle superapp, we have been strengthening our portfolio to better serve the customers and contribute to the countries where we operate in. Becoming a public listed company has been our goal and we are still finalising the plan and the best means to realise it. We believe raising capital would support our ambition for growth, both in terms of geographical expansion, product diversification as well as investing in the platform itself.

Support for travel agents
The Local Services products and services under Traveloka Xperiences business unit offer tens of product categories to consumers who look for interesting attractions, tours, entertainment, etc. We are also in close coordination with our partners and merchants to enable end-to-end lifestyle solutions for our users.

Forward bookings trend
Based on Traveloka’s internal data, we observed that flexibility, health protocols, and special offers/promo are top three factors considered by travellers when planning their trip.

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