MICEDespite challenges, Asia Pacific Incentives and Meetings Event sees strong uplift in registrations

AIME thanks ‘community spirit’ for 2020 success

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Feedback from AIME buyers and exhibitors has been positive.
Feedback from AIME buyers and exhibitors has been positive.

MELBOURNE - Asia Pacific Incentives and Meetings Event (AIME) wrapped up last week in Melbourne with more than 10,000 meetings taking place over two days.

Feedback from both buyers and exhibitors so far has been incredibly positive and we’re proud to have delivered what we set out to do. Looking forward to 2021, we will continue to improve and elevate the AIME experience yet again.– Matt Pearce, CEO, Talk2 Media & Events

Overall registrations saw a 20% uplift despite current reduced levels of international travel due to the COVID-19 virus outbreak.

“The beginning of 2020 has seen our industry faced with many challenges, both locally and abroad, however community spirit imbued AIME 2020 and has never been stronger,” said Matt Pearce, CEO, Talk2 Media & Events.            

“Feedback from both buyers and exhibitors so far has been incredibly positive and we’re proud to have delivered what we set out to do. Looking forward to 2021, we will continue to improve and elevate the AIME experience yet again.”

Kicking off the three-day event, the Knowledge Exchange connected delegates for a day of education and community building. Speakers across the day included Holly Ransom, CEO of Emergent, unpacking leadership skills for survival in a hyperconnected world, and Christopher Kai, CEO of The Mathem Group, exploring the power of human connections in business events.

CEO of Business Events Perth, Gareth Martin, said, “AIME is one of our key events of the year and it’s great to meet with national and international buyers to showcase Perth. We’ve been the Perth Convention Bureau for the last 48 years and have recently changed our name to Business Events Perth.

“AIME provided the perfect platform to explain how this renaming is part of the bigger story of change for Perth over the past five years and how Western Australia is, more than ever, a leading business event destination.”

AIME will run next year in Melbourne, February 22-24.

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