Forget the obvious destinations. BWH Hotels' newest properties are putting overlooked Asian gems on the radar.

The new generation of hotels unlocking Asia’s coolest spots

May 22, 2026

Aiden Surawong Bangkok signals a new generation of hotels for smart, savvy, and well-informed travellers who crave complete convenience without sacrificing their sense of style.

It’s a fast-evolving landscape: in the past several years, hotels have become so much more than just places to sleep in, offering guests far more value than mere accommodation.

The better conceptualised of these hotels are styled as guides to a destination, uniquely positioned to allow travellers to scratch beneath the surface and enjoy a more immersive experience.

It’s a welcome trend that’s evident in a new generation of BWH Hotels properties across Asia, where each has been thoughtfully-conceived for its location, many of which are just slightly off the well-worn tourist map.

Beyond comfortable rooms, they set the tone for the holiday and offer a point of entry into up-and-coming destinations in the region. Here’s where to go for specific travel hankerings, where to stay and what to expect.

The Best Western Matter Tiwanon is a modern and comfortable homebase for adventures around Nonthaburi, north of Bangkok.

For intriguing secret histories

Thailand’s capital might be one of the world’s most visited hubs, but it still holds many surprises. As sprawling and as dense as Bangkok is, there are many neighborhoods that remain untapped in guidebooks.

The 77-room Aiden Surawong Bangkok, the brand’s first in Southeast Asia, offers guests a unique lens into Surawong Road, long connected to the city’s commercial heritage. It’s a vibrant, multicultural history that gave this part of Bangkok its unique and intriguing flavour. The hotel, in its concept and Art Deco-inspired design, offers a key to unlocking a deeper appreciation of the district.

Elsewhere in the Thai capital, the Best Western Matter Tiwanon opens up Nonthaburi – just north of Bangkok – as a credible destination in its own right. Positioned near IMPACT Muang Thong Thani, key government institutions and major transport connections, the property serves both the business and MICE traveller seeking proximity to the capital without the congestion of the city centre.

It’s always summer at the Costamigo Phan Thiet, BW Premier Collection, where riviera chic meets warm Vietnamese hospitality.

For endless summer vibes

Vietnam’s eastern coastline has long been an open secret among adventure travellers. The beaches of Phan Thiet in Binh Thuan province draw a devoted community of kite-surfers, with wind conditions reliable enough for beginners and exhilarating enough for seasoned riders. The long season and consistent conditions make this stretch of coast one of Southeast Asia’s most underrated coastal destinations.

The Costamigo Phan Thiet, BW Premier Collection – the brand’s debut property in Vietnam and Southeast Asia – is a sprawling, stylish resort that evokes golden, sun-soaked days in the Mediterranean. The resort features 150 rooms and 34 villas, and its arrival signals both BWH’s growing confidence in the region and the rising profile of Phan Thiet as a leisure destination to watch.

Like the rest of the property, the Best Western Premier Imperial Dalat’s atmospheric restaurant harks back to the golden age of travel around Indochina.

For a coolest highland retreat

Vietnam enjoyed a banner tourism year in 2025, welcoming a record-breaking 21 million tourists. A good chunk of that crowd swarmed the country’s largest cities, including the capital of Hanoi as well as Ho Chi Minh City and the up-and-coming coast hub of Danang in Central Vietnam.

The central highlands of Vietnam offer a less frenetic pace to the crowded coasts. In Da Lat, a charming mountain resort town popular for cool temperatures and colonial-era architecture, the Best Western Premier Imperial Dalat places guests within walking distance of many of the city’s prime attractions – Da Lat Market, Xuan Huong Lake and Con Ga Church. The 91-key property is intimate enough to feel personal, yet polished enough to meet the expectations of modern leisure travellers discovering Da Lat for the first time.

Sitting next door is the Imperial Dalat Hotel, BW Premier Collection, a much bigger property with 402 rooms (including family-friendly suites) and with similar easy proximity to areas of interest. But the hotel also unlocks Da Lat as a scenic backdrop to large events, with meeting rooms and a grand ballroom that can accommodate up to 1,200 people, perfect for hosting corporate gatherings and weddings.

The Best Western Premier Hotel Karim Abad Hunza offers unparalleled views of Pakistan’s majestic Karakoram Mountains, a spectacular and as yet unspoiled landscape.

For a front-row seat to new frontiers

Having a strategic location is key to a rich, overall experience of a destination, and for Best Western Premier hotels, proximity to areas of interest is a part of a property’s conceptual DNA.

In Pakistan, the 50-room Best Western Premier Karim Abad Hunza sits in the foothills of the Karakoram Mountains, one of the world’s most dramatic and least-visited landscapes. Snow-capped peaks, rugged plains and crystalline lakes form the backdrop to a property that exists, in a sense, to introduce this extraordinary region to travellers looking for something new and off the beaten track. The hotel offers a modern and comfortable base for an active holiday of trekking, unplugging from the world and following the rhythms of nature.

Learn more about BWH Hotels at https://www.bestwesternasia.com.