Asia Pacific experiences platform Klook has expanded its offerings to now cover sports and live events, a move it says was timed to meet “a measurable shift in traveller behaviour”.
Newly added packages include World Cup 2026, Roland-Garros 2026, Wimbledon 2026 and Formula 1.
Iconic sporting events are “increasingly becoming reasons for people to travel,” with one in five now planning their entire vacation around a specific event, and 25% specifically citing sporting matches as their main travel motivator.
These come from Klook’s Travel Pulse 2026, which additionally found that 91% of fans use mega-events as a springboard for a longer trip – and 41% who choose to extend their stay by at least three days to explore local attractions and hidden gems.
Travellers are also more decisive. Half of these fans of such iconic sporting meets secure event tickets one to six months in advance, creating a longer window to facilitate the rest of their travel needs, from local transport to curated tours.
“Bringing all four onto our platform means fans can build the complete trip around them, from premium hospitality and match access to local tours, transport, connectivity, and more. That’s the depth we’ve always been bringing to the experiences space, enabling travellers to uncover what makes a destination come alive, now on the world’s biggest stages,” said Nathan Szabo, head of western supply and strategic partnerships, Klook.